I am one of those people who annoy sales personnel in retail stores. I look at tags. I want to know where it is made. I also like to know how it is made and even who made it. I ask questions. If an adorable, embroidered blouse says “Imported” on the tag, well that just won’t cut it. Imported from where?
“Fast fashion is like fast food. After the sugar rush it just leaves a bad taste in your mouth.” – Livia Firth
We are a culture of speed and expense. Most of us don’t want to be inconvenienced to take the time and spend the extra money to purchase sustainable clothing or anything else sustainable for that matter. In this country almost every town looks the same with identical big box clothing stores selling disposable trendy clothing. You can easily overhear conversations about what a great “deal” someone got on their latest purchase. Well, I can’t help but wonder what type of “deal” the person who made the garment is getting. Are they fairly compensated? Are they appreciated and valued? Are they working in a safe and clean environment? Are they children being exploited as cheap labor?
This year I am so excited to participate in the Fashion Revolution which happens April 18-24, 2016. Over 70 countries participate. The idea for Fashion Revolution began on April 24, 2013, when the Rana Plaza in Dhaka, Bangladesh collapsed killing 1,134 people and injuring over 2,500. The building that collapsed housed a garment factory. There are questions whether the garment factory was unsafe due to heavy equipment in an unstable building and if it had too many employees crowded into the space. We need to be concerned with the working conditions of the people making our clothes. This was a tragedy we don’t want to repeat.
“Buy less, choose well, make it last.” – Vivienne Westwood
I first heard about the Fashion Revolution a few weeks ago. I plan to do what I can to help. I will use social media and my voice. I believe we can work together so that our voices can be heard by the fashion industry. We can make change happen, especially if we are willing to commit to voting with our dollars. As we do our shopping it is time for us all to consider quality over quantity, and how and where something is made.
If you’d like to learn more go to fashionrevolution.org.