As the store celebrates its 6th Anniversary it is also reaching another important milestone. I have decided to close Bella Frida. It was not an easy decision to make. I am more passionate then ever about hand made, ethical fashion but I really yearn to be on the other side of things, more deeply involved behind the scenes. I will pursue consulting and styling for global artisan lines, my experience owning a retail store and buying artisan made fashion has given me much insight into this type of work.
For those of you who have known me for some time, I doubt this news will come as a huge surprise since I have been moving in this direction the last couple of years. My intent with opening a smaller store here in Lafayette was to allow me to have more time to pursue consulting but I realize that no matter what size the store is- retail just simply takes a lot of hard work and time. Lafayette has been incredibly welcoming to my business. I am grateful to have had the opportunity to be part of this wonderful community.
I am so grateful to each and every one of my customers. You have supported my mission and thus helped ignite the spark I feel to work even harder to empower women artisans around the world. I thank you so very much. I never realized when I first opened my store 6 years ago that I would meet such wonderful people. I am sad to have to say good-bye but very excited about the future. Bella Frida’s last day open will be Saturday, February 10th, 2018.
You want to know where your clothes are made. You are interested to know the working environment of the creators. You believe fashion workers should be paid fair living wages. You are drawn to Fair Trade goods. You care about the environment of this world and for the people living here.
At Bella Frida we, too, believe in Transparency in fashion. We share information about how and where our collection is created. We support artisan workers, not factories. We, too, are concerned with the negative impacts on the environment caused by the fashion industry. We support natural dye and materials, not chemicals.
You are drawn to the art of dressing. You look at fashion as creative self-expression. You love fashion that is unique. You embrace a boho, eclectic style. You don’t follow the “trends” but carve your own path. You are drawn to clothing embellished with details like hand-crafted embroidery.
We, too, believe that what we choose to wear tells a lot about a woman. We crave unique authenticity. We value self-created style. We don’t follow trends, we follow our hearts. We, too, are drawn to bohemian, global looks. We love embroidery and traditional sewing techniques. We have made it our mission to support traditional artisans.
You care about women. You believe in helping others. You want to support women near and far. You are drawn to goods that are created by, and support, women.
At Bella Frida, we, too, care about women. We are driven to help women artisans by selling their goods and offering them a chance for a better life. We believe in working to empower all women. We believe every woman deserves a chance for a brighter future.
We believe that fashion has the ability to change lives when it is created in a fair and ethical way.